Logos
Logo design is an important area of graphic design and one of the most difficult to perfect.
The logo is the image embodying an organization.
Logos are meant to represent a company's brand or corporate identity and foster their immediate customer recognition, find something that suites you and stick with it.
Color is important to brand recognition.
Some colors are formed/associated with certain emotions that the designer wants to convey.
- Common Associations with Colors
- Red — courage, passion, excitement, stimulation, fire, anger, fear, embarrassment, danger, warmth, adventure
- Orange — playfulness, optimism, autumn, energy, visibility, shock, surprise, insanity.
- Yellow — sun, happiness, creativity, radiance, clarity, caution, jealousy, cowardice, optimism.
- Green — nature, growth, health, vigor, harmony, rejuvenation, money, envy, disgust, inexperience.
- Blue — water, sky, sorrow, tranquility, contemplation, comfort, friendship.
- Indigo — the unconscious, the psychic, imagination, insight, dreams, relaxation.
- Violet — spirituality, peace, wisdom, understanding, inspiration, creativity, bliss.
- White — light, purity, protection, abstraction, transcendence.
- Black — darkness, death, mystery, fear, grief, despair, gloom, hiddenness, grounding.
- Brown — earth, dirt, soil, decay, dullness, feces, ingratiation.
- Gold — wealth, preciousness, vitality, radiance, sun, joy, success, talent, abundance, excellence, admiration.
- Silver — wealth, adornment, clarity, moon, psychic abilities, eloquence, hope.
- Pink — love, sweetness, femininity, harmony, health, comfort.
- Gray — indeterminacy, old age, neutrality, bleakness, conformity, in-between.
- Purple — royalty, spirit, justice, honor, ornateness.
- Turquoise — health, ocean, communication, expression, stimulation.
- Pale green — spring, newness, relaxation.
- Dark green — summer, forest, plushness, fertility, ripeness.